On my site, I have an e-mail sign up on the home page and I also have "contact us" where customer can write a message and and enter their e-mail.
The "Contact Us" message is forwarded to my primary IMail e-mail address where I can read it and respond manually. However, even though I have an auto responder set, nothing is forwarded to the customer who contacted me with a message through the site (the auto responder will only work if an e-mail is sent to the same primary address from the customer's own e-mail system).
Similarly, I cannot figure out how to auto respond whenever a customer signs up their e-mail address on my home page.
In both instances, for excellent customer (and future customer) relationship management, an auto response acknowledging and thanking them for signing up or contacting us is key. Other sites do this (particularly my competition). The customer has begun the relationship and it needs to be very carefully managed as customer acquisition and retention is so costly. An auto response is a very important as the new relationship begins.
Would be grateful for your direction.
Thanks!
ekeller
www.men-uusa.com