Hey Guys-
This is an issue that gets bigger everyday. More and more people are using their credit card to commit fraud. Merchant account companies favor the consumer so heavily, that we merchants get really hurt by this.
Not allowing people to ship to an alternate addy is really going to hurt your sales. I don't recommend it. Depending on your store's volume, a confirmation call to every customer is a good way to stop this all together. BUT if you don't have time or if you store does big volume, we have to look to other solutions.
The type of chargeback you guys are talking about is difficult because real people use their real card and send items to a friend's address and then just charge back becuase they know they can get away with it.
I think credit card companies thought they were doing a good thing for web merchants by allowing their customers to feel comfortable shopping online, knowing that they have recourse against a merchant that is dishonest, however, they have taken this policy too far. I do believe that we will see a shift in the credit card companies' policies. This is costing them a TON too. Think of the number of people that it takes to process and read all of these chargebacks.
MonsterCommerce is also investigating several options to help cut down on these issues using software. The most promising product we have found is an identity verifcation program from a company that used to be called IShopSecure. They have recently changed their name to VerId.
Their software is really amazing. It accesses hundreds of government databases and find information about the customer that ONLY the customer would know. For example, as someone is proceeding throuh checkout, this system would ask them three questions:
TO VERIFY YOUR IDENTITY, PLEASE ANSWER THE FOLLOWING QUESTIONS:
Which of these street names look familiar?
a. Smith Road
b. Route 159
c. Oak Crest Drive
The crazy part is that these streets are not the customers current address, these might be a street where their parents live or a place they lived when they were a kid,etc.
When i did the demo, the street that i recognised was a street i lived on in KINDERGARDEN! It was amazing. They use info from parents tax returns, from speeding tickets, etc. The bottom line is the info is very easy for the correct person to provide but my best friend could probably not answer the three questions they posed to me. To checkout this project go here:
http://www.verid.com/home.htmlOur main reservation with this system is that people are not used to seeing information that unique about them...this might scare people. We will probably add it as an option for merchants that operate in high risk categories.
Let me know what you guys think!
-gup
ps- Dani - I don't know if you remember me, but I was the one you spoke with when you first setup with MC!