Our publishing company has an online bookstore, which sells directly to customers. We also sell to wholesalers, but some variants of our products aren't available to wholesalers. Is there a way to adjust variants so that Product 1 Variant 1 shows up at a discount off the normal price, while Product 1 Variant 2 doesn't show up at all (or has a different discounted price)?

One way to get around this is to split the products out, meaning I wouldn't use variants. But the variant option is nice, because it cuts down on clutter. And I've already made the variants.

Any suggestions?