I like the Urchin statistics in general. They give me a sense of how my site is doing. But in some areas the statistics are not telling me what I need to know. So let me list some of the <perhaps> advanced things I would like to know from about my statistics.
If anyone knows how to accomplish any of this with the existing stats please let me know. Otherwise consider this a wishlist of how the statistics program needs to be enhanced.
Anyone - please feel free to add to this list:
1. I read lots of advice like... "Check if yahoo spiders your robots.txt then leaves..." How can I do this?
2. Most of my sales are call in, so getting a sense of ROI is a struggle. However, if I had statistics like these it could help me tremendously:
- length of session by engine / keyword
- depth of session by engine / keyword
3. I need a way to see my PPC traffic vs. my Organic traffic. When I create a campaign in Adwords or Overture, I use tracking urls like /source=Overture. But that doesn't seem to help me. I get totals for Google for example, but I can't tell how much of that traffic is from Adwords.
4. I'd like to see average load times per page. That way if I have any particularity large / slow pages I'll be able to spot the problem. I work on high speed networks all of the time so I can't tell which pages are particularily bad for those poor schmucks using dialup.
Thanks.