Tom from http://www.golfstockpile.com/ submitted an excellent idea yesterday.
He recommended that MC implement a (certificate) program for clients that provide their customers excellent service... for clients that have been operating an honest e-business for a specified amount of time.
I am going to be contacting him this morning to discuss his ideas further...
Here is what I believe he is getting at in a nutshell...
Customer Service Awards etc help build credibility. From what I gather... his idea was to have a "Monster Merchant 5 star Rating" certificate for those who show excellent service. It would work much like a security certificate except when you clicked on the icon... it would pop-up a small window that showed how long you have been in business... and that you were recognized as a legitimate, trustworthy, secure business.
I like the idea and will begin working on implementation if everyone thinks it is a good idea.
Your feedback is greatly appreciated.