I'm trying to get some numbers together so I can judge the effectiveness of some new advertising for my store. So I pulled reports from the MC Admin panel. The February cost and sales figures were so odd that I decided to pull all of the invoice details from DataPort to see what's up. When I summed cost and sales columns from the DataPort export, the figures were vastly different from the MonsterCart figures but appear to be closer to what I was expecting to find. When MonsterCart gives me a cost vs. sales report, where is it getting the numbers it uses? Could these figures include people who started the checkout procedure but never completed the sale?
Has anyone else tried to compile sales data and run across this problem, and if so, did you figure out which numbers are most likely accurate? Would I be better off trying to get this info from QuickBooks (which means I'll have to find a way to remove phone orders - I just want to see figures from checkout on the cart!)
Thanks in advance for any advice or suggestions.