MonsterSmallBusiness Forums > Study: 15 Percent Of Online Ad Clicks Could Be Bogus

ArcoJedi

May 23 2007, 09:20 AM

Study: 15 Percent of Online Ad Clicks Could Be Bogus
http://www.technewsworld.com/story/HeNNuen...-Be-Bogus.xhtml

QUOTE

"These are early results based upon a limited view of the market," said Joseph Milana, chief scientist in Fair Isaac's Research and Development group. "We're looking for more advertisers to contribute to the study to help us arrive at a solid picture of the problem's size and scope across the broader marketplace and different vertical markets."

wackyjazz

May 23 2007, 09:30 AM

I would have to disagree... I would say all but 15% of PPC clicks are bogus....or at least in my case.

QUOTE(ArcoJedi @ May 23 2007, 12:44 PM) [snapback]124750[/snapback]

Study: 15 Percent of Online Ad Clicks Could Be Bogus
http://www.technewsworld.com/story/HeNNuen...-Be-Bogus.xhtml

QUOTE

"These are early results based upon a limited view of the market," said Joseph Milana, chief scientist in Fair Isaac's Research and Development group. "We're looking for more advertisers to contribute to the study to help us arrive at a solid picture of the problem's size and scope across the broader marketplace and different vertical markets."

senioremporium

May 23 2007, 10:42 AM

QUOTE(wackyjazz @ May 23 2007, 11:54 AM) [snapback]124752[/snapback]

I would have to disagree... I would say all but 15% of PPC clicks are bogus....or at least in my case.

QUOTE(ArcoJedi @ May 23 2007, 12:44 PM) [snapback]124750[/snapback]

Study: 15 Percent of Online Ad Clicks Could Be Bogus
http://www.technewsworld.com/story/HeNNuen...-Be-Bogus.xhtml

QUOTE

"These are early results based upon a limited view of the market," said Joseph Milana, chief scientist in Fair Isaac's Research and Development group. "We're looking for more advertisers to contribute to the study to help us arrive at a solid picture of the problem's size and scope across the broader marketplace and different vertical markets."

That is kinda interesting. Considering google's earnings reach almost $400 million last year, to think that 'at least' 15% as an average comes from fraud (just wasted money from your part)... not too shabby!... why to really stop click fraud? its still cash for G and others.

http://clickfraudnetwork.com/content/ClickFraudIndex.aspx

wackyjazz

May 23 2007, 05:55 PM

Right on Scooter! Why should they change?

QUOTE(senioremporium @ May 23 2007, 02:06 PM) [snapback]124753[/snapback]

QUOTE(wackyjazz @ May 23 2007, 11:54 AM) [snapback]124752[/snapback]

I would have to disagree... I would say all but 15% of PPC clicks are bogus....or at least in my case.

QUOTE(ArcoJedi @ May 23 2007, 12:44 PM) [snapback]124750[/snapback]

Study: 15 Percent of Online Ad Clicks Could Be Bogus
http://www.technewsworld.com/story/HeNNuen...-Be-Bogus.xhtml

QUOTE

"These are early results based upon a limited view of the market," said Joseph Milana, chief scientist in Fair Isaac's Research and Development group. "We're looking for more advertisers to contribute to the study to help us arrive at a solid picture of the problem's size and scope across the broader marketplace and different vertical markets."

That is kinda interesting. Considering google's earnings reach almost $400 million last year, to think that 'at least' 15% as an average comes from fraud (just wasted money from your part)... not too shabby!... why to really stop click fraud? its still cash for G and others.

http://clickfraudnetwork.com/content/ClickFraudIndex.aspx