Has anyone set up goals in their new fully-functional Analytics account?

If so, what are they?

How did you set one up for someone completing an order?

Thanks,
Ian

Has anyone set up goals in their Analytics account?

This is a good question, we hadn't figured it out either, but our feeling was if someone completed there order, a conversion would show up in Google Analytics as a sale. While not every sale shows up in GA, most of them do now with the new software update.

We have set up our goal to track people starting the checkout process at the login screen through the confirmation page. However, this is not a perfect situation due to the fact that some people may login on a different login page and not directly before they checkout (about 90% of our customers do use the checkout login screen to sign in). But it gives a very good look at our checkout conversion rate which is steady at 67% checkout conversion. If anyone else has similar goals setup I would like to hear some other checkout conversion stats. Just to have a better idea where we stand.

It will be interesting to see what other people are doing with goals in GA.

Before the integration, we had a goal for orders (code went into the receipt page) and one for completing registration. Now that it's integrated, you don't really need to set up a goal for orders, since all of that data is captured by default.

totlcomp,

I not sure what you mean. If you wanted to know where customers were bailing out in your registration process or checkout process, where in GA would you find the stats without a goal setup? I will probably feel like an idiot when you tell me.

Okay I have a question. When intergrated with GA I thought we were told to remove all GA code from our pages including the browse products pages. I am not receiving stats from the browse product pages. So I am planning to replace the code on the browse product pages. Does anyone know anything about this? Am I right to do this?

Does the url for Successful Checkout look like this:



What is up with all the forward slashes?

Also I am trying to set up a goal for sucessful newsletter sign up, with this code:



but it doesn't seem to be reporting.

Any help?

The browse product pages are static, HTML pages. The GA code is NOT put on these pages by default. It is put on all the dynamic pages of the cart (ie, all pages ending in .asp). This does not include the HTML Catalog (which ends in .html or .htm for all the pages). So you would have to put your GA code within each static page if you want those to show up in Google Analytics.

Hope this clears that up!

My registration goal measures how many registrations are processed. This is the code we have in our "Thank you for registering" page:


In GA, it looks like this:


If you want to follow the actual progress of an order, you'd use the Funneling feature and define the URL for each checkout step. I don't use this because the View Cart feature in the MC Admin panel shows that same data for checkout.

I use a custom registration page because I need to capture much more data than the standard template, so I can put this code in at will. I don't know if you can customize the "built-in" version.

In GA, the goal reporting looks like this: