What do you all use for tracking and analytics? There are 3 things I really need,
1) Track visitors from Overture/Google not just their initial visit but if they come back and buy. We are seeing that most people are clicking in through PPC but coming back 2-3 days later to buy.
2) ClickStream so we can see what parts of our site are usable and which are not.
3) Finally it has to be cost effective. We are not at the point where we can afford some of these services.
Any thoughts on this are appreciated.
Thanks
Alex