Online Communities and eCommerce
http://socialsoftware.weblogsinc.com/2006/...-and-ecommerce/
QUOTE
Reports are surfacing that solidify a connection between social networks and e-commerce. Not surprisingly, people who hang out together online sometimes talk about shopping, and discuss products, and share recommendations. Some branding efforts are starting to incorporate the building of online community into what previously were static sites.
Ecommerce and Social Networks
http://www.imediaconnection.com/content/7744.asp
QUOTE
The rise of social networks is having a positive impact on ecommerce in the US. Along with demographic changes and growing broadband penetration, it is one of the key factors that drove online shopping spending up by 25 percent in 2005.
Here is a great article that explains a bit of background about what social bookmarking is:
Social Bookmarking Tools (I)
http://www.dlib.org/dlib/april05/hammond/04hammond.html
Some examples of a social bookmarking engines are -
- del.icio.us - pronounced delicious, recently acquired by Yahoo!
http://del.icio.us/ - MySpace.com
http://www.myspace.com/ - Facebook.com
http://www.facebook.com/