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Monster SEO Director
It may be time to consider accepting pre-paid cards for your business (if you're not already). This is recent info from Authorize.net:

QUOTE
In the past few years, the use of pre-paid or gift credit cards (stored-value cards with a Visa, MasterCard, Discover or American Express logo) has grown significantly in popularity. According to the third annual National Retail Federation (NRF) Gift Card Survey, conducted by BIGresearch, card sales will total $18.48 billion this holiday season, a 6.6 percent increase over 2004. The average consumer will spend $88.03 on gift cards or 15.6 percent of their holiday gift budget
purplekitty
Erin, I thought this meant the customer buys the gift card from a financial institution and the gift card has the VISA, MC, etc. logo on it so it can be used like a credit card. Not that we should buy them and sell them.

http://usa.visa.com/personal/cards/prepaid..._gift_card.html

I got an email from authorize.net to change my settings because the address match won't work with the gift cards. That's all we need to do.
crashingflwrgrl
QUOTE
It may be time to consider pre-paid gift cards for your business.

How so?

As I understand by the link PK posted, these 'gift cards' have little (if anything) to do with upping holiday sales for merchants.

Perhaps a "We Accept Visa, MC and AMEX Gift Cards" graphic on the homepage might help or are you saying the we as MC merchants have the ability to sell our own store gift cards?
Monster SEO Director
Thanks, guys! Woops. Working too quickly today. tongue.gif
I fixed the original post.
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