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ArcoJedi
Aug 31 2005, 04:35 PM
Pay-per-click is a great concept, if there weren't ways to screw the advertiser and game the system.

Some Consequences of Pay-Per-Click’s Growing Pains
QUOTE
Reputable industry analysts estimate that click fraud runs as high as 20 percent for certain keywords.

That’s not a typo. You do the math. By this estimate, for every five dollars you spend on pay-per-click advertising, you effectively throw one away. *
*emphasis is mine
Neil82591
Sep 2 2005, 01:13 AM
Great article James......... happy.gif
robert
Sep 2 2005, 01:52 PM
The PPA (pay-per-action) idea is not unlike affiliate marketing, when you pay a commision when a click thru leads to a purchase. I'd give that appraoch a try. I'll never waste another dime on a PPC campaign, though.

We will soon try a traditional print ad campaign. The old advertising methods still hold promise.

ArcoJedi
Sep 2 2005, 03:11 PM
QUOTE(robert @ Sep 2 2005, 12:07 PM)
We will soon try a traditional print ad campaign.  The old advertising methods still hold promise. [right] [snapback]87781[/snapback] [/right]
Good idea, Robert. Every business that is or is not entirely online should consider the benefits of OFFline -- more traditional -- forms of advertising. Even GOOGLE themselves are getting into the Print advertising business.

Google branches out with print ads - Yahoo News
QUOTE
Google rocked the advertising world Wednesday when it started selling print ads -- ...
robert
Sep 2 2005, 06:11 PM
I saw that Google is becoming a reseller of space. Like Yahoo, they are transforming themselves into an advertising/media company.
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